Brand Hub · Version 1.0 · 21+ Only

15G

By Chocolate Tripz™

Elevated Chocolate. Elevated Experience.

The bar is the mountain. The dose is your altitude. Start at the trailhead. Ascend at your own pace.

10 SKUs · 3 Bases · 1 Brand · Made in USA

10

SKUs Across 3 Bases

15g

Entheogenic Per Bar

15

Pieces · 1g Each

5

Levels · Basecamp → Cosmos

01

Locked Design Direction

The system.

Base-coded. White Chocolate wears white. Milk Chocolate wears milk-brown. Dark Chocolate wears dark. The flavor band on each tells you which SKU. One system, ten products.

Master Lineup · Base-Coded

10 SKUs. 3 Wrappers. 1 System.

The locked direction. All 10 flavors grouped by chocolate base, each on its own wrapper color. Per-flavor band gives each SKU its identity. This is the spec the team is presenting tomorrow.

Single-Unit Outer Carton

70 × 150 × 16mm folding carton. Tier 2+ Showstopper finish stack: soft-touch matte, warm antique gold foil, spot UV, blind emboss, inside-print reveal. Flat dieline + 3D mockup + 3 base variants.

02

Brand System

The rule book.

Every logo, color, type specimen, photo direction, and don't. The documents the team and Claude Design work from.

— Brand Book —

14 Sections · Comprehensive

The full brand system: logo + clear-space rules, color palette with hex/CMYK/Pantone, type specimens, voice pillars, DOSE TO PEAK system, photography direction, do's and don'ts, application examples.

Open brand book

— Master Deck —

15 Sections · Pitch-Ready

Master Presentation Deck

A-to-Z scroll-through covering strategy, brand system, all 6 panels, inside-print reveal, 3D mockup, 20-flavor lineup, Wonka icons, 12 background variants, finish stack, phasing, and open decisions.

Talk Track · Styled

Section-by-section talk track for walking the team through the deck. Q&A prep with circular badges, open-decision callouts, and an action-items checklist to fill in during the meeting.

03

Marketing & Web

The public face.

The pages your customers, retailers, and journalists land on. Built to look like a real launched luxury brand.

Public Website · 12 Sections

Full marketing site: dramatic hero, brand story, the 15-piece bar visualization, DOSE TO PEAK explainer, all 10-SKU lineup, why-15G features, lifestyle moments, retail/buy section, press bar, journal preview, multi-column footer.

Open landing page

— Press Kit —

Printed-press-packet aesthetic on warm cream. Brand summary, key facts data sheet, 10-SKU lineup, DOSE TO PEAK summary, downloadable asset tiles, placeholder quotes, contacts, and boilerplate ready for press release.

9 Scenes · CSS 3D

3D Product Showcase

The photoshoot in code: hero shot, three-base trio, exploded bar+carton, 5-pack multi-angle, the full 10-carton lineup, retail shelf moment, kitchen-counter lifestyle, mountain-table scene, detail crops of the foil + logomark + flavor band.

6 Sections · Sales Math

Pricing & Sales Dashboard

Four wholesale tiers ($8/$10/$12/$15), $30 retail. Per-bar/5-pack/master-carton/pallet pricing, margin breakdowns, slow/typical/hot sell-through scenarios, the path to $1M, and a stores × velocity annual revenue model.

04

Production Reference

For the converter.

Production-ready compliance artwork. The pages Claude Design or a printer can lift directly into a dieline.

FDA-Compliant · All 10 SKUs

Nutrition + Supplement Panels

All 10 SKUs with FDA-format Supplement Facts + Nutrition Facts panels side-by-side, ingredients, allergens, full 21+ warning block, FDA disclaimer. Production-ready. No species disclosed — only "Proprietary Entheogenic Mushroom Extract Blend."

Chocolate Tripz™

Cookies & Dream

Net Wt. 1.58 oz

Flow-Wrap Film · v2

Cookies & Dream Cream flow-wrap bar wrapper at print scale. Front + back faces with crimped seal edges, full DOSE TO PEAK table, ingredients, 5-badge stack, 7-warning block, distributor, barcode, COA QR, 21+ mark, FDA disclaimer.

Self-Contained · Styled

Claude Design Handoff

The 10-min-read brief Claude Design picks up. Phased deliverables (Phase 1 master → Phase 2 variants → Phase 3 backgrounds), production specs, layered AI file structure, mandatory content strings, hard rules, open decisions.

05

Strategy & Context

The why behind the what.

Source documents that shaped the design direction. Read these if you need to understand a decision.

Source of Truth · 39kb

The original comprehensive brief: positioning, voice pillars, dimensions, 13-section content map, finish stack spec, banned-language list, mandatory pack content, open decisions. The contract every deliverable answers to.

Active Direction · Styled

Synthesis Brief

The merge between the original brief (product truth) and the reference photos (visual inspiration filtered for hallucinations). Keep / Fix / Decide framework with altitude-meter dose system. Supersedes the brief where they conflict.

Gap Memo · Historical

Brand Reconciliation

The memo that surfaced the gap between what was built and what the reference photos show. Three paths proposed (A/B/C), Kia chose Path C (refresh in-market). Useful context for how we got to the locked direction.

Open reconciliation

06

Exploration Archive

The roads not taken.

Color and direction explorations that informed the locked system. Useful as a reference for "why this and not that."

20 Backgrounds Compared

Color Exploration · 20

Same Cookies & Dream Cream artwork rendered on 20 different background colors across 5 categories (lights, pastels, naturals, saturated, dark + experimental). Side-by-side comparison.

6 Directions · Bar + Box

Show All Directions

Six background directions rendered as both flow-wrap bar AND 5-pack display box. Helped determine the base-coded system was the winner. Useful reference for color reasoning.

10 SKUs · Pastel Per Flavor

Alternate direction: each of the 10 SKUs gets its own tinted pastel background. Most "individual" of the early explorations. Not the locked direction but worth bookmarking.

10 SKUs · Jewel Tones

Saturated Jewel Lineup

Alternate direction: each SKU on its own deep jewel-tone background, all with unified warm gold foil. The "wow tier" — premium statement aesthetic.

10 SKUs · White + Band

Alternate direction: all 10 SKUs on pure white background, only the flavor band color varies. Most "brand cohesion" of the three. Lined up reads as a confident designed collection.

— 20 SKUs (early) —

20-SKU Early Direction

Original Flavor Mockups

Earliest direction: 20 SKUs (10 Core + 10 Wonka) on dark backgrounds. Superseded by the locked 10-SKU base-coded system, but Wonka concept may return as a Phase 2 expansion.